You Can Benefit from It
Super Group (SGHC) Limited, the parent company of Betway, announced that the online betting and casino brand has become the official global betting partner of English Premier League champions, Manchester City.
The multi-year partnership was announced at the New York Stock Exchange.
Bell-Ringing Ceremony Marked the Deal
Manchester City FC is on the pre-season tour in the United States, where the leading figures from the club participated in the iconic NYSE bell-ringing ceremony. It marked the beginning of the partnership with Betway, an online casino and sportsbook owned Super Group, whose representatives were also on-site.
The Opening Bell was rung by Ferran Soriano, CEO of City Football Group, and Neal Menashe, Super Group CEO. From the beginning of the 2024/25 season, Manchester City will join Betway’s extensive sports sponsorship portfolio, along other teams from the Premier League, NBA, La Liga, etc.
Neal Menashe, CEO at Super Group, said they were absolutely delighted to become the official global betting partner of Manchester City FC.
“This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe,” concluded Menashe.
Betway – UK Betting Brand with a Strong Pedigree
Betway is one of the leading sports betting brands in the UK and other markets. One of the key elements that sets Super Group brands apart from the competition is its proprietary marketing and data analytics engine. It enables Betway and other brands owned by Super Group to provide a personalized customer experience responsibly. For the last two years, Super Group has been ranked number 6 in the EGR Power 50, listing the most influential operators.
The partnership sees Manchester City FC and Betway collaborate to provide players, coaches, management and staff with in-depth training on relevant betting integrity and responsible gambling rules and policies. This will upgrade the efforts Manchester City already puts into supporting the Citizens and staff in this field.
“As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership,” said Ferran Soriano, City Football Group CEO.
Betway will be featured across Manchester City digital and in-stadia assets. The Premier League champion and Betway will also work together on various activations and exclusive content opportunities.
To keep up with active promotions where you can place bets on Manchester City and other Premier League teams, make sure to visit our Betway sign-up bonus review regularly.