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The Best Betting Sites in the UK for 2024

Explore the best betting sites in the UK with our detailed reviews at Discover top UK betting sites like Betfred, 10bet, bet365, and Betway, renowned for offering the best odds, bet builder features, accumulator bonuses, in-play betting options, and attractive deals for new customers. If you’re searching for the latest UK bookies, check out our list of the 10 newest betting sites. Read on to explore the best online betting sites UK and start placing your bets with the legal secure platforms and oddsmakers!

Best Online Betting Sites UK

Online Bookmaker Best For
bet365Mobile app performance
BetfredPrice boosts
UnibetLive streaming
BetwayMarket selection
Grosvenor SportOdds boosts
BetVictorHorse racing
SpreadexSpread betting
SBKSecurity for users
10betSign-Up Offer
FitzdaresOngoing money back offers

UK Sports Betting Sites and Offers

Sign up
  • Betfred Sign-up Bonus: Bet £10 Get £50 in Free Bets
    5.0 rating based on 1 rating

    Betfred Sign-up Bonus: Bet £10 Get £40 in Free Bets & £10 in free spins. New customers only. Sign up with the WELCOME50 code. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

    | Read Betfred review
  • bet365 Sign up Bonus: Bet £10 Get £30 Free Bet. Code: 365GMBLR
    4.7 rating based on 1 rating

    bet365 Sign up Bonus: Bet £10 Get £30 Free Bet or 50 free spins (casino offer). Promo Code: 365GMBLR. New Customers Only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code can be used during registration but does not change the offer amount in any way.

    | Read bet365 review
  • Betway: Get 30 in Free Bets & 100 Spins (No Wager)
    4.8 rating based on 1 rating

    Betway UK new player offer: get £30 in free bets and 100 spins to use on casino. The code is not required. Sign-up bonus terms: New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. . Bet the Responsible Way. Full terms apply.

    | Read Betway review
  • SBK Bonus: Bet £10 and Get £30
    4.8 rating based on 1 rating

    SBK Bonus: Bet £10 and Get £30 Promo Code BRITISHG30 Terms: New UK, customers only. Min £10/€10 first deposit using Debit Card or Bank Transfer. Place a bet of £10/€10 at min odds of 1.5 to get £30/€30 in Free Bets.  New Ireland and Malta customers only. Place a bet of £10/€10 at min odds of 1.5 to get £40/€40 in Free Bets. Free bets are credited upon settlement of qualifying bets. Distribution of Free Bets may vary depending on territory. 18+.

    | Read SBK Bet review
  • Grosvenor Sport: Bet £10 Double Odds
    4.6 rating based on 1 rating

    Grosvenor Sports: Bet £10 Double Odds Offer. Promo code is not required. Terms: New customers. Min stake £10. Get doubled your odds. Keep it fun – set your deposit limit. To qualify, customers must place a single bet of at least £ odds of 1/2 (1.5) or greater. Each-way bets must be £10 e/w (£20 total stake) or greater. Three £10 free bet tokens will be applied upon qualifying bet settlement. Country Restrictions and Full T&Cs apply.

    | Read Grosvenor review
  • 10bet Sign-up Offer: 100% up to £50. Code: SPORT
    4.8 rating based on 1 rating

    10bet Sign-up Offer: 100% up to £50. Code: SPORT. Terms New Bettors: New bettors; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

    | Read 10bet review
  • Unibet UK Promo: Get £40 Back and £10
    4.7 rating based on 1 rating

    Unibet UK Promo: Get £40 Back and £10. Codes – optional. Terms: New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in.

    | Read Unibet review
  • Fitzdares Bonus: Bet £50 Get £25
    4.8 rating based on 1 rating

    Fitzdares Bonus: Bet £50 Get £25 and Free Spins. Promo code: not required. Terms: New customers UK only. Min deposit £10. Place a £50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Golf and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly.

    | Read Fitzdares review
  • Spreadex: Get up to £50 in free bets
    4.7 rating based on 1 rating

    Spreadex: Get free bets. Promo code is optional. Sign-up offer terms: Place a fixed odds bet of at least £10 at minimum odds of 1/2. Promotions available to individuals who are registered customers of Spreadex. Qualifying bet cannot be placed in-play or cashed out early. Free bet stakes not included in any winnings. Free fixed odds bet can be placed by ticking the ‘Claim as Free Bet’ button on your bet slip when placing your chosen fixed odds bet. The free bet can be placed in-play but cannot be cashed out in-play and must run to the conclusion of the bet. Full terms apply.

    | Read Spreadex review

The UK online betting scene has become an increasingly febrile environment, but those that match the supposed gold standard will work tirelessly to cater to the needs of their customers.

This overarching guide will give the full picture of the top UK online bookmakers, drill down the best mobile operators, and discuss unique features, among other things. Let’s give you the full tour!

Top 10 UK Online Bookmakers

After rummaging through the plethora of UK bookmakers, we have unanimously agreed the following are the best.

How We Chose Betting Sites

The sites included in our top list weren’t picked at random. We decided they passed the test across a variety of performance indicators. We have run through below the yardsticks for which we measure the top UK bookmakers.

Quality of Odds

We hold in high esteem the sites that have a diversity of and provide competitive odds. After all, bettors want value for money as well as fair prices to have a chance of returning a winning from their slips.

Bonuses & Promos

This is a fundamental principle of signing up for a bookmaker. The ones in this guide won’t just have a great welcome offer to draw new players in, but they will also have an array of exciting online offers too.


We only work with sites that are licensed and fully regulated. The sites discussed in this guide will have licensing credentials from an approved gambling authority, such as the UKGC.

Mobile performance

Sportsbooks won’t just rely on a strong desktop product to power their operation; they will also have a reliable native mobile app that has no glitches or buffering issues for users.


The leading UK bookmakers will adhere to the strictest security protocols, such as the latest SSL encryption methods, so players can feel safe when they bet online. 

Unique Features of the Top 10 UK Bookmakers

From the above toplist, we have supplied mini reviews on the finest bookmakers, uncovering their key merits.


According to various user reviews and our experts, it is still the #1 betting site in the UK. A razor-sharp production, bet365 is a brilliant all-rounder, and there is no disguising this. A robust live streaming platform is complemented by a brilliant desktop site where there are a ton of markets to tap into, all complete with competitive odds.

Virtually every major league is covered, and there have been some new features installed, such as Goals Giveaway which draws parallels with BetVictor’s Predictor game where players stand to win cash and extra free bets.

UK Licensing no: 55148

Customer support e-mail:

Claim bet365 Bonus up to £30


A colossus in the industry, Betfred is one of the standout performers for price boosts. These are always crowd-pleasers, but compared to bet365 which may advertise a market that was lengthened from 5/1 to 11/2, Betfred stretches things further. We noticed some market prices were extended from 5/2 to 3/1 which was worthwhile. 

Oh, and don’t forget about #PickYourPunt where you can request odds that aren’t widely available elsewhere which gives it extra gravitas.

UK Licensing no: 39544

Customer support phone number: 0800 02877477

betting sites UK

Claim Betfred Bonus up to £50


Unibet has been moving the needle for a long time. Although it has a reputable live streaming product like bet365, Unibet UK affords smoother playback, making it a more intuitive service for those punters who may wish to bet on the go.

Virtual sports is a new feature added which isn’t easily accessible elsewhere, and you can tap into football and cricket games to get your fill. Oh, and with an up to £40 money back offer, Unibet has its finger on the pulse, at least when you consider you can only get up to a £30 matched bet at Betway if your first acca loses.

UK Licensing no: 45322

Customer support number: 0800 3293393

UK best betting sites

Claim Unibet Bonus up to £40


Another impressive performer, Betway is well versed in price boosts like our friends at bet365 and Betfred.

The £30 matched free bet we believe is a pretty reasonable deal if your first acca loses, but this site is a reliable mobile performer. Moreover, bet builders are easy to compile and it gives BetVictor a good run for its money in this regard.

UK Licensing no: 39372

Customer support e-mail:

top online UK betting site

Claim Betway Bonus up to £50

Grosvenor Sport

A user-friendly betting online platform, Grosvenor Sport has a firm handle on all things sports related. The flagship deal caught our eye as it is a Double Your Odds kind of deal where essentially you can double the odds listed on your wager, and it is available for all sports types.

But the free plays and fantasy action remain the cornerstones. We found that through Fantasy 5, players can win up to £10,000 per week during the Premier League season.

UK Licensing no: 57924

Customer support phone number: 0800 0831990

the best betting sites UK

Claim Grosvenor Sports Offer


Looking for the best online betting sites UK market can offer right now? A fine exponent of horse racing, BetVictor continues to cut through the noise. One of the redeeming features that piqued our interest was the Lucky Dip. Take a punt and spin the wheel roulette style on a range of carefully sports lines with fabulous odds.

The sign-up offer which comprises £40 in Free Bets when you wager £10 surpasses many of the other opening promos on this list, including bet365 which gives only £30 in free bets for staking £10.

UK Licensing no: 39576

Customer support e-mail:

UK online bookie

Claim BetVictor Offer


While at first glance, online sports betting UK site Spreadex may seem like a daunting prospect doubling up as a fixed odds site and betting exchange, it has no flashy gimmicks.

If you prefer a more traditional sportsbook platform, it has a plethora of horse racing options like BetVictor, and we think it packs a punch with its exquisite welcome deal — Bet £25 and Get £50 in Bonuses — the Refer and Earn scheme is more enterprising. Yes, up to £100 can be scored in free bets and with Refer and Earn style deals in short supply, there is plenty to be admired.

UK Licensing no: 8835

Customer support e-mail:

Claim SpreadEx Offer


Although one of the newer betting sites on this list, SBK is unique as an app-only sportsbook. Nevertheless, it draws many parallels with Fitzdares, particularly with its focus on creating a more personalised experience.

The Bet £10 Get £30 in free bets to kick things off appears to be par for the course, with the likes of bet365 also jumping on this deal, but the price boosts are the standout feature as this can yield bigger wins when punters back at longer odds.

UK Licensing no: 315062

Customer support e-mail:

UK best betting app

Claim SBK Offer


One of the slickest UK betting sites around, 10bet prides itself on being innovative and while the virtual sports section almost mirrors the offering at Unibet, the sign-up bonus is huge.

Yes, 100% up to £50 is the carrot dangled in front of new players, and only Spreadex comes close with £50 in bonuses offered for wagering at least £25. It even surpasses Spreadex for acca boosts (100%), and 10bet is always adding to its roster of deals.

UK Licensing no: 43173

Customer support telephone number: 0800 1750550

betting site UK

Claim 10bet Offer


Fitzdares focuses more on the personalised betting, and it’s been changing the game since 2005.

Aside from covering niche sports, such as Gaelic football, one of the fundamental features of the site is the raft of money back offers across a multitude of different sports that puts the likes of Unibet in the shade.

Oh, and the opening gambit Bet £50 and Get £25 in bonuses may be overshadowed by the Spreadex Bet £50 and Get £25 in Free Bets deal, but there is more than meets the eye.

UK Licensing no: 400

Customer support e-mail:

top 20 uk betting sites

Claim Fitzdares Offer

What are the Best New Betting Sites You Should Try?

Below, we have sourced three of the best new betting sites that you should give a whirl, again outlining their unique features.


It’s showtime at BetMGM! A new betting site went live in the UK in 2024. User-friendly and highly engaging, the Golden Goals is a new feature that we love, and aside from shoving the likes of BetVictor into the shade, you can win a cool £2 million for correctly predicting 6 Premier League scores.


Luckster doubles up as a casino and a sportsbook, but we cherish the Esports coverage. On average, there were over 100 Counter-Strike lines to pick from across the biggest tournaments.

talkSPORT Bet

talkSPORT bet is new to the scene, but it has improved its search facility, and it is beginning to make ground on traditional powerhouses like BetVictor. The new Lucky Dip feature is just as extensive, covering most sports, including football, darts, boxing, and golf.

UK Best Betting Sites for Football Bets

We have deemed the following to be the three best betting sites for football:


In terms of global reach, bet365 truly holds its own. Price boosts are regularly advertised, and we rate it so highly, because it is great for in-play, something we touch on later in this guide.


Price boosts are also part and parcel of the Betfred football package, but the #PickYourPunt builder allows bettors to exercise more control, and in most cases, you will get a free bet if it loses so added insurance.


Intrinsically linked to football through sponsorship, Betway is renowned for bet builders and it is great for Cash Out too. Betway is more than the sum of its parts and it continues to impress.

Best Sites for In-Play Betting

These betting UK sites are also critically acclaimed when it comes to in-play betting:


Devoid of any confusing pop-up ads, bet365 is a clear winner. Aside from a reliable live streaming service, the range of in-play markets is staggering. The cash out feature is also industry-leading and is better than most of what its competitors offer.


Unibet is another bookmaker that delivers. Aside from having an extensive range of markets to tuck into like bet365, Unibet runs its own In-Play Free Bet Club, so punters can be rewarded from time to time with free bets which is worth noting.


With cash out available across virtually every football market, Betway focuses a lot on the graphics and gives it more of a Football Manager-like feel in terms of disseminating stats, and it is a worthy inclusion.

Top Betting Sites UK for Sign-Up Offers

Our table below illustrates three of the best sign-up bet offers available from the leading bookmakers:

Betting SiteUK Sign-Up Offer
BetfredBet £10 Get £50 in Bonuses
10bet100% match deposit offer up to £50
UnibetUp to £40 Money Back Offer

TOP 20 Betting Sites and Apps

  1. Bet365
  2. Betfair App
  3. William Hill
  4. Paddy Power
  5. BetVictor
  6. Ladbrokes
  7. Coral
  8. 888sport
  9. Unibet
  10. Sky Bet
  11. Betway
  12. Bwin
  13. Sportingbet
  14. Marathonbet
  15. Betfred
  16. BoyleSports
  17. 10bet
  18. Smarkets
  19. Betsson
  20. SBK Bet App UK

In the fast-paced world of betting sites, UK users need a mobile-friendly app they can count on. We have made some broad comments about the top three mobile bookies and uncovered their user ratings:

bet365 App

With its user-friendly interface, we think the bet builder feature helps set it apart from rival bookies. Usually, with each sports betting app update, there are substantial changes, including layout, but the app is just as effective as the desktop product.

PlatformStar rating (out of 5)

BetVictor App

Thanks to its speed, this is one of the strongest apps out there. Like bet365, compiling bet builders is seamless, and the layout is brilliant, so you won’t struggle to navigate your preferred markets in just a couple of clicks.

PlatformStar rating (out of 5)

Unibet App

Perhaps one of the most accessible apps out there with a great variety of live streamed events just like bet365, Unibet comes up trumps for odds boosts. There were no obvious flaws when using this app.

PlatformStar rating (out of 5)

How do we rank the best UK betting sites?

The top-rated bookmakers were judged on a wide variety of criteria including licensing credentials, quality of odds available, and the promotions they serve.

Can you use a credit card to play at UK betting sites?

No, credit cards have been banned since 2020. Instead, you will have to use a debit card or an e-wallet such as PayPal to bankroll your account.

What are the best sign-up deals available?

UK bookmakers are brimming with great welcome deals, but we particularly gravitated towards 10bet’s 100% match deposit bonus of up to £50.

Are betting apps free to download?

Yes, all the betting apps discussed on this page are free to download, and once downloaded, you’ll need to sign up and create an account.