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TOP In Play Betting UK Sites for Live Bets (and Free Bet Deals)

Live Betting UK

Discover the top in-play betting sites for live bets, where the joy of football and tennis bets unfolds in real time. Whether you’re looking to place a football bet in play or engage with dynamic real time tennis betting, these UK platforms offer comprehensive coverage for all markets from tennis to horse racing. From Sky Bet’s diverse in-play odds, offers, and unique options to specialised football markets, find the ideal online site and app for betting on sports live.

What is In Play Betting?

Whether you call it live betting, in-play betting (football or tennis), or in-running betting at Sky Bet, in reality what it should be called is adrenaline wagering. A play designed for the mobile generation that constantly craves action, in-play betting is all about placing wagers during a match as the action unfolds before your eyes. 

The dynamics of a sporting event are evolving constantly. It could be a red card to a player, a key injury to a star, or a sudden change in the weather that impacts the course of a match. With in-play betting, you can react instantly to these outcomes and how they impact the odds.

In-play wagering is fast-paced and exciting and if you’re not careful, it can easily get the better of you. That’s why we always recommend that you stay within your limits and gamble responsibly.

The Best UK Live Betting Sites Compared

In our assessment and based on user reviews, the top live betting sites for in-play bets include Bet365, Betway, and Betfred. These sites have free bet deals and also provide apps that allow users to place bets directly from their smartphones in real time.

Live BookmakerIn Play Bet Types Sports Covered
Bet365 UKBest live betting site. Early cash out, automatic payoutsFootball (Champions League), Tennis (Wimbledon), Golf (Masters)
BetVictorLive stats, dynamic pricing, cash outFootball (Europa League), Basketball (NBA), Cricket (The Ashes)
10BetBet builder, quick accessFootball (Premier League), Horse Racing (Cheltenham Festival)
SpreadExExtensive live options, live streamingGolf (Ryder Cup), Football (World Cup), Tennis (US Open)
Paddy Power Live BettingBet builder, simple interfaceFootball (FA Cup), Tennis (Australian Open), Horse Racing (Grand National)
William HillLive betting stats, cash outFootball (La Liga), Cricket (IPL), Horse Racing (Royal Ascot)
BetfredQuality live streams, mixed market offeringsHorse Racing (Kentucky Derby), Football (Euro 2024), Tennis (French Open)
Sky Bet In PlayMobile app, live tips, quick accessFootball (Serie A), Horse Racing (Preakness Stakes), Politics (US Elections)
Sign up
  • Betfred Sign-up Bonus: Bet £10 Get £50 in Free Bets
    5.0 rating based on 1 rating

    Betfred Sign-up Bonus: Bet £10 Get £40 in Free Bets & £10 in free spins. New customers only. Sign up with the WELCOME50 code. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

    | Read Betfred review
  • 10bet Sign-up Offer: 100% up to £50. Code: SPORT
    4.8 rating based on 1 rating

    10bet Sign-up Offer: 100% up to £50. Code: SPORT. Terms New Bettors: New bettors; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

    | Read 10bet review
  • BetVictor Bonus: Bet £10, Get £40
    4.7 rating based on 1 rating

    BetVictor Bonus: Bet £10, Get £40. Promo code is optional. Terms: New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply. Please gamble responsibly.

    | Read BetVictor review
  • Grosvenor Sport: Bet £10 Double Odds
    4.6 rating based on 1 rating

    Grosvenor Sports: Bet £10 Double Odds Offer. Promo code is not required. Terms: New customers. Min stake £10. Get doubled your odds. Keep it fun – set your deposit limit. To qualify, customers must place a single bet of at least £ odds of 1/2 (1.5) or greater. Each-way bets must be £10 e/w (£20 total stake) or greater. Three £10 free bet tokens will be applied upon qualifying bet settlement. Country Restrictions and Full T&Cs apply.

    | Read Grosvenor review

Here’s a rundown of UK best in play betting platforms 2024


When analysing the leading UK betting sites for in-play wagering, you can check off Bet365 in every category. Always an innovative bookmaker, Bet365 was among the first UK sites to be offering live betting on sports markets. They deliver numerous in-play wagering opportunities in all markets (football, tennis etc.) and the user-friendly Bet365 site makes finding these wagers an easy task. That’s vital when seeking to quickly get that next in-play wager down. Bet365 provides an early cash out option on many in-play markets and an automatic payout on football matches in which the team you bet gains a two-goal advantage.


While they don’t go as deep as Bet365 in terms of sheer volume, we found that the BetVictor in-play offerings were extremely detailed. They provide live stats on all matches. Their prices change quickly to reflect events unfolding in a match. BetVictor also offers a cash out option on in-play wagers and live streaming to track matches in real time. And via their bet boosts, you can crank up the winnings on your in-play wagers at BetVictor all the way to 11.


The design and structure of the 10Bet site enables you to get to the live betting options in rapid fashion and that’s exactly what you want when you’ll sometimes have only seconds to get that in-play wager down. They provide numerous in-play markets at 10Bet, but definitely are emphasizing the popular football and horse racing markets. There’s a bet builder function for in-play betting and extensive graphics providing up to the minute data.


Since arriving on the UK sports betting scene, SpreadEx has set out to run with the big lads and they intend to do so in all forms of betting. That includes betting exchanges and in-play wagering. We found their range of in-play options to be extensive, with hundreds of live betting options accessible throughout the day. SpreadEx provides plenty of live streaming, but if they aren’t carrying the stream of a specific match, they’ll tell you where to go to stream it.


Ease of use is what it’s all about at Betway. Their website is simple and straightforward to follow. That quality can never be underestimated when dealing in the fast-paced world of in-play betting. They even offer a bet builder option to create custom in-play wagers. 


By delivering their in-play betting via a first-class interface, Ladbrokes ensures that you’ll never be shut out by slow download speed. They provide live stats, a cash out option and a multitude of in-play markets that rival any of the leading betting sites.


The in-play betting offerings from Betfred are a mixed bag. They don’t have many in-play markets, nor do they provide extensive live streaming options. On the other hand, what they do offer in terms of live betting, they do quite well. And the quality of the live streams Betfred delivers is first-rate.   


They’re giving you the best of both worlds at SBK if you’re into in-play betting. Not only does SBK deliver a mass of in-play betting opportunities, they are doing so with arguably the best mobile app in the UK sports betting industry. Click on their lightning bolt link and it will take you directly to SBK’s live betting markets. Variety, design and performance – SBK is bringing it all to the table. They even provide live tips for in-play bets.


You’ll be able to access in-play betting at Unibet on all the popular sports such as football, cricket, golf, tennis and snooker. But you’ll also find some exotic options like esports, table tennis, and handball.

Top Free Bet Offers from UK Live Betting Sites

Here is a list of the best free bet offers from sites with live betting:

  • Betfred Offer: Bet £10 Get £50 in Free Bets
  • bet365 Offer: Bet £10 Get £30 Free Bet
  • Betway Offer: Get £30 in Free Bets & 100 Spins
  • SBK Offer: Bet £10 and Get £30
  • Grosvenor Sport Offer: Bet £10 Double Odds. Double odds on a £10 bet, plus potential additional rewards.
  • 10bet Offer: 100% up to £50. Code: SPORT.

Common Live Bets Types:

  • Next Goal Scorer: Betting on who will score the next goal during a football match.
  • Point-by-Point Betting in Tennis: Wagering on who will win the next point.
  • Over/Under Bets: Adjusting bets based on the score during a match, e.g., predicting the total goals in a football game will be over or under a specified number.

5 Strategic Tips on How to Bet Live

  • Stay Informed: Know the teams, players, and conditions. For instance, if Manchester United typically finishes strong, consider live bets during the match.
  • Watch the Action: React to the game in real-time. For example, if a key player is injured during a rugby match, the dynamics might shift.
  • Understand Odds Fluctuations: Odds change rapidly; if Liverpool is unexpectedly trailing at halftime, the odds might favour placing a bet then.
  • Use Cash Out: Take advantage of the cash-out feature during volatile matches to secure profits or minimize losses.
  • Set Limits: Keep a strict budget for live betting to manage the fast-paced betting environment effectively.