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The Top “Best Odds Guaranteed” Bookmakers 

Best Odds Guaranteed Offers UK

Nothing is more frustrating for a punter than to study the form of race, going through it with a fine-tooth comb and coming up with a cracking bet…only to discover that the advertised price is gone and any value you may have found has evaporated into thin air.

Fortunately, several top-class UK bookmakers offer Best Odds Guaranteed on all UK and Irish racing, meaning that they won’t be beaten for price by any rivals, and even if you take a price on a horse or a dog and it drifts, you will still be paid at the bigger odds if it wins. This superb enhancement to your wagering can mean the difference, over time, between sneaking ahead and falling behind with your punting.

Plenty more offers and odds enhancements are available at all these bookies, but their BOG (Best Odds Guaranteed) offerings stand out in a competitive field.

What is the Star Sports Best Odds Guaranteed offer? 

You are off to the races every day from 9 am, with all UK and Ireland Horse AND greyhound prices at Best Odds Guaranteed. This applies to both singles and multiple bets and there is a limit of £1,000 per price odds boost.  

UK Bookies With The Best Odds Guaranteed Deals

BokmakerBest Odds Guaranteed (BOG) DetailsAdditional Benefits
VbetCovers ALL UK and Irish horse races starting at midnight– Exceptional BOG terms with no red tape – Applies to singles and Accas – No maximum payout restrictions
Bet365Covers all races, paying out on the Starting Price if it’s bigger– Price Promise on ITV Racing – Bet Boosts on selected horses every day
Bet VictorCovers ALL UK and Irish horse and greyhound races starting at 9am– Money-back offer if your horse loses all chance at the start – Horse Racing Welcome Offer: £20 Free Bet for placing £10 bet on any horse race at Evens (2.0) or greater
CoralCovers ALL UK and Irish horse races starting at 8am– “My Stable” feature for saving favourite horses and receiving notifications – “Build Your Own Racecard” feature for creating a bespoke racecard
Star SportsFull BOG program implemented in 2023– Old-fashioned approach to betting – Boutique role with a combative presence on social media – Aim to lay chunky bets

Let’s compare Best Odds Guaranteed promotions from leading UK online bookmakers.

The VBET offer leads the pack with Best Odds Guaranteed (BOG) for all UK and Irish races, covering both single and multi bets, available right up until the final declarations, and with no maximum payout restrictions. This means you always get the best possible price, even if the starting price (SP) is bigger.

On the other hand, Bet365’s BOG offer covers greyhound racing as well, ensuring you get paid out at the higher SP if it’s bigger than the price you took earlier in the day. Coral’s BOG offer is exclusive to Coral Connect customers, available from 8 am daily until the ‘off’ on all bets placed over the counter on UK & Irish horse racing.

Each of these offers has its own set of rules and restrictions, so it’s essential to check the terms before placing your bets.

Best Odds Guaranteed Promotion

Here’s a closer look at the online bet sites and apps with the most interesting odds guaranteed offers that you will want on your side. Pen and paper handy? 


Although they still have quite a modest profile in the UK, Vbet have actually been around for 20 years and operate in 20 countries. Only last year they showed they mean business by finalising a 3-year sponsorship deal with the Argentinian football team. With a stonking casino and a fully-loaded sportsbook, Vbet are a must for any budding punters list, not least for the exceptional Best Odds Guarantee programme that they operate. 

What is the VBet Best Odds Guaranteed offer? 

ALL UK and Irish horse races are covered by the the BOG offer, starting at midnight on the day of the race. With most rivals stipulating a 9am start, this puts them hours ahead of the opposition. These guys are confident that you’ll love this offer and state; “there’s no red tape or unexpected blockers with our BOG terms-just pure value”. Now that’s what we like to see! Not only does it cover every race, it also applies to singles and Accas and has NO maximum payout restrictions. Place bets and get best odds guaranteed from VBET.


It would be nice to have a list without these Stoke giants on it, but for all their size and scope, Bet365 still offer cracking value for punters, particularly on the horse and greyhound racing front. With a great App and numerous on-going promotions, Bet365 continually cement their place near the top of the UK bookies’ pecking order. 

What is the Bet365 Best Odds Guaranteed offer? 

The Bet365 BOG offer runs every day from 8am and covers all races, paying out on the Starting Price if it is bigger than the price you took earlier in the day. It applies to win and each-way betting but does NOT cover international racing from Australia, New Zealand, Singapore and Hong Kong.  

But the racing value doesn’t end with BOG at Bet365. They also operate a Price Promise that they won’t be beaten for value on any race shown on ITV Racing and they have series of Bet Boosts on selected horses across the racing EVERY day. 

Bet Victor 

As one of the blue-bloods of the turf-betting world, it would be slightly inconvenient if Bet Victor came up short on the horse-racing value front! Luckily, they provide a superb service for punters, including their BOG offering. With decades of experience on the rails at racecourses across the UK, players that wager know with Bet Victor can feel confident that they are in good hands. 

What is the Bet Victor Best Odds Guaranteed offer? 

It covers ALL UK and Irish horse AND greyhound racing and is available every day from 9am. Take a price on any horse or dog and if the returned SP is greater than that price, you will get paid out at the bigger number.  

Other bonuses at Bet Victor include getting your money back as a free bet if your horse loses all chance of winning at the start of a race and a standalone Horse Racing Welcome Offer that gives you a £20 Free Bet when you place your first £10 bet on any horse race at odds of Evens (2.0) or greater. 


“Joe’s” is a legend of the British high street and spans nearly a century of offering odds on UK horse racing. They have sponsored some of the great races in the calendar, including the Eclipse at Sandown Park for many years. Coral’s enthusiasm for horse race betting is undimmed and their service to punters is superb, kicking-off with a rock-solid Best Odds Guaranteed programme. 

What is the Coral Best Odds Guaranteed offer? 

Starting at 8am every day, you can take any price you like on any UK and Irish horse race and you are guaranteed to be paid out at the bigger price if the returned SP of your selection is bigger than the one you took earlier.  

You can also use the “My Stable” feature, which allows you a save your favourite horses, make notes on performances and receive notifications every time one of your selections is due to run.  There is “Build Your Own Racecard” button, which allows you to assemble 10 races of your choice across that day’s racing, giving you your own, bespoke racecard.  

Star Sports 

Star Sports are in some ways the odd one out in this list, occupying very much a “boutique” role in the UK betting scene. Or “luxury bookmaker” as they like to describe themselves. But that is based on the scale of the operation, not the passion that this David brings to take on the Goliaths of the UK betting scene. With a number of shops dotted across British high streets and a decent App, Star Sports take an old-fashioned approach to betting and enjoy a boisterous and combative presence on social media. They aim to lay seriously chunky bets and are not shy about letting the world know when they do. In 2023 they committed to a full BOG programme, winning over plenty of punters into the bargain.